Simple campaign
Active
Acronym:
Fast and Organic
Number:
101194450
Call ID:
AGRIP-SIMPLE-2024
coordinator:
OGOLNOPOLSKIE STOWARZYSZENIE PRZETWORCOW I PRODUCENTOW PRODUKTOW EKOLOGICZNYCH POLSKA EKOLOGIA
-
Poland
1. Program Title: FAST & ORGANIC - FAVOURITE FLAVOURS WITH EUROPEAN QUALITY
2. Initiating Body: Pol1. Program Title: FAST & ORGANIC - FAVOURITE FLAVOURS WITH EUROPEAN QUALITY
3. Target Markets: UNITED STATES OF AMERICA, CANADA
4. Promoted products: Organic products. The project is aimed at promoting and informing about the EU quality system concerning organic production methods, according to European Council Regulation (EC) No. 834/2007.The promotion will cover the following product groups listed in Annex I to the Treaty on the Functioning of the European Union: fruits and vegetable, cereal products, beef, pork, poultry, milk and dairy product.
5. Duration: 36 months.
6. Target groups:
1. Business. Trade Entities and Food Industry Representatives (TG1)
2. Consumers (TG2)
3. Media, Influencers, Officials (TG3)
7. Overall Objectives:
BUSINESS Objectives
-Increase the export value of organic agri-food products from Poland to U.S. by 41,75% for 3 years
-Increase the export value of organic agri-food products from Poland to Canada by 49,17% for 3 years
INFORMATIONAL Objectives
-Raise awareness of European organic products among consumer groups (TG2) in target markets by 3,62% (3,67% in US and 4,95% in Canada) for 3 years
-Raise awareness of European organic products among trade representatives and media groups (TG1, TG3) in target markets by 9,06% (8,45% in US and 16,41% in Canada) for 3 years
-Enhance the recognition and awareness of the European Union quality system (organic production logo) among consumer groups (TG2) in target market by 6,64% (6,72% in US and 6,47% in Canada) for 3 years
8. The Strategy of communication will focus on clear message about the benefits and competitive advantages of European organic products and promoting the recognizability of organic EU logo.
9.Startegy activities:PR,digital marketing,B2B events,communication tools,booths at the largest food shows in US and Canada.
10.budget:2699.828,00 EUR (US 1611339 ,Canada 1088489 -EUR
2. Initiating Body: Pol1. Program Title: FAST & ORGANIC - FAVOURITE FLAVOURS WITH EUROPEAN QUALITY
3. Target Markets: UNITED STATES OF AMERICA, CANADA
4. Promoted products: Organic products. The project is aimed at promoting and informing about the EU quality system concerning organic production methods, according to European Council Regulation (EC) No. 834/2007.The promotion will cover the following product groups listed in Annex I to the Treaty on the Functioning of the European Union: fruits and vegetable, cereal products, beef, pork, poultry, milk and dairy product.
5. Duration: 36 months.
6. Target groups:
1. Business. Trade Entities and Food Industry Representatives (TG1)
2. Consumers (TG2)
3. Media, Influencers, Officials (TG3)
7. Overall Objectives:
BUSINESS Objectives
-Increase the export value of organic agri-food products from Poland to U.S. by 41,75% for 3 years
-Increase the export value of organic agri-food products from Poland to Canada by 49,17% for 3 years
INFORMATIONAL Objectives
-Raise awareness of European organic products among consumer groups (TG2) in target markets by 3,62% (3,67% in US and 4,95% in Canada) for 3 years
-Raise awareness of European organic products among trade representatives and media groups (TG1, TG3) in target markets by 9,06% (8,45% in US and 16,41% in Canada) for 3 years
-Enhance the recognition and awareness of the European Union quality system (organic production logo) among consumer groups (TG2) in target market by 6,64% (6,72% in US and 6,47% in Canada) for 3 years
8. The Strategy of communication will focus on clear message about the benefits and competitive advantages of European organic products and promoting the recognizability of organic EU logo.
9.Startegy activities:PR,digital marketing,B2B events,communication tools,booths at the largest food shows in US and Canada.
10.budget:2699.828,00 EUR (US 1611339 ,Canada 1088489 -EUR
Product sectors:
- Cereals
- Cheese
- Dairy products (excl. Cheese)
- Fruit (fresh or dried)
- Preparations of vegetables, fruit or nuts (incl. table olives)
- Honey and beekeeping products
- Bovine meat (fresh, chilled and frozen)
- Meat preparations
- Pork meat (fresh, chilled and frozen)
- Poultry meat (fresh, chilled and frozen)
Target countries:
- Canada
- United States
Budget
Total
2 699 828
€
EU contribution
2 159 862,40
€
Duration 36
months
Start date
End date
Quality schemes
- EU organic label