Simple campaign
Inactive
Acronym:
EAJIB
Number:
824790
Call ID:
AGRI-SIMPLE-2018
coordinator:
CONSORZIO ZAMPONE E COTECHINO MODENA IGP
-
Italy
partners:
CONSORZIO CACCIATORE ITALIANO
-
Italy
CONSORZIO ITALIANO TUTELA MORTADELLA BOLOGNA
-
Italy
ENJOY THE AUTHENTIC JOY
Objective: The project “Enjoy the Authentic Joy” (EAJIB) is presented by a three consortiums aggregation of Italian Salumi, with the same objective to enhance the deli meat sector of quality in Italy and Belgium: the Consorzio Zampone e Cotechino Modena IGP as coordinator, the Consorzio Cacciatore Italiano and the Consorzio Mortadella Bologna as partners.
The promotional and informational action presented by this invitation contributes to reach specific goals planned by the promotional programs by the EU regulation 1144/2014 Cape I, Article 2 and from WP 2018. The budget directed to the target country Italy is €1,284,525.00 and the budget directed to the target country Belgium is €1,381,725.00
Target group: agri-food sector operators, to opinion leaders (functional group) and to consumers called “gourmets” and “foodies” (principal group) in Italy and Belgium.
Action strategy: The strategy has been elaborated in order to contact the maximum number of target consumers even through the trade and press operators’ involvement. The goal is to improve their knowledge on PDO and PGI product and, consequently, increasing their consumption.
The products will represent the European Community system of PDO and PGI and their values. They are the agri-food production excellences and the result of a policy of protection of the territorial origin characteristics, of the processing place and of the production techniques. The strategy has been created on the market analysis divided by target groups and by country.
Budget: € 2,666,250.00 for 3 years
Objective: The project “Enjoy the Authentic Joy” (EAJIB) is presented by a three consortiums aggregation of Italian Salumi, with the same objective to enhance the deli meat sector of quality in Italy and Belgium: the Consorzio Zampone e Cotechino Modena IGP as coordinator, the Consorzio Cacciatore Italiano and the Consorzio Mortadella Bologna as partners.
The promotional and informational action presented by this invitation contributes to reach specific goals planned by the promotional programs by the EU regulation 1144/2014 Cape I, Article 2 and from WP 2018. The budget directed to the target country Italy is €1,284,525.00 and the budget directed to the target country Belgium is €1,381,725.00
Target group: agri-food sector operators, to opinion leaders (functional group) and to consumers called “gourmets” and “foodies” (principal group) in Italy and Belgium.
Action strategy: The strategy has been elaborated in order to contact the maximum number of target consumers even through the trade and press operators’ involvement. The goal is to improve their knowledge on PDO and PGI product and, consequently, increasing their consumption.
The products will represent the European Community system of PDO and PGI and their values. They are the agri-food production excellences and the result of a policy of protection of the territorial origin characteristics, of the processing place and of the production techniques. The strategy has been created on the market analysis divided by target groups and by country.
Budget: € 2,666,250.00 for 3 years
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Product sector:
- Meat preparations
Target countries:
- Belgium
- Italy
Budget
Total
2 666 250
€
EU contribution
1 866 375
€
Duration 36
months
Start date
End date
Quality schemes
- PDO/PGI/TSG