A SLICE OF QUALITY - CHOOSE PDO AND PGI DELI MEATS FROM EUROPE

THE PROJECT "A SLICE OF QUALITY - CHOOSE PDO AND PGI DELI MEATS FROM EUROPE" IS AIMED TO IMPROVE THE RECOGNITION OF EUROPEAN QUALITY SCHEMES AND TO INCREASE THE INFORMED CONSUMPTION OF THE PROTECTED PRODUCTS COVERED BY THE CAMPAIGN, WITHIN THE SELECTED TARGET COUNTRIES: SPAIN AND BELGIUM. THE PROJECT PROPOSAL IS PRESENTED BY AN AGGREGATION OF 3 CONSORTIA FOR THE PROTECTION OF QUALITY PRODUCTS OF THE EUROPEAN DELI MEAT AGRI-FOOD SECTOR: CONSORZIO ITALIANO TUTELA MORTADELLA BOLOGNA PGI (LEADER), CONSORZIO CACCIATORE ITALIANO PDO (PARTNER) AND CONSORZIO ZAMPONE E COTECHINO MODENA PGI (PARTNER). THE PROJECT IS RELEVANT TO THE OBJECTIVES OF TOPIC AGRIP-SIMPLE-2022-IM-EU QS OF THE CALL 2022 AND TO THE PRIORITIES OF THE ANNUAL WORK 2022, AS THE INFORMATION AND PROMOTION PROGRAMS RELATED TO EUROPEAN QUALITY SCHEMES ARE A KEY PRIORITY IN THE INTERNAL MARKET. THE STRATEGY IDENTIFIES AS MAIN TARGETS IN BOTH COUNTRIES CONSUMERS, TRADE (NORMAL TRADE/DELICATESSEN, LARGE-SCALE RETAIL TRADE, HORECA, BUYERS AND TRADE OPERATORS), PRESS AND, - IN SPAIN ONLY - ALSO INFLUENCERS. THE PROPOSING ORGANIZATIONS HAVE DEVELOPED THE PROJECT TO BE AS MUCH SUSTAINABLE AS POSSIBLE, NOT ONLY IN TERMS OF THE TYPE OF ACTIVITIES AND ACTIONS CHOSEN (WITH ALSO A PRIOR LCA STUDY TO REDUCE THE OVERALL IMPACTS), BUT IN A DEEPER WAY, AIMING TO INCREASE AWARENESS OF THIS ISSUE BOTH WITHIN THE TRADE AND WITH CONSUMERS. THE STRATEGY HAS BEEN DIFFERENTIATED FOR THE TWO MARKETS, DEFINED ON THE BASIS OF THE MAIN DRIVERS OF CONSUMPTION AND THE CHARACTERISTICS OF BOTH COUNTRIES. THE STRATEGY TAKES INTO ACCOUNT THE CURRENT DIFFICULTIES OF THE SECTOR AND AIMS TO TRANSFORM THESE APPARENT CONSTRAINTS INTO OPPORTUNITIES FOR DIFFERENTIATION. QUALITY SCHEMES, SUSTAINABILITY AND EFFECTIVE COMMUNICATION WILL REPRESENT THE PRIMARY DRIVERS FOR PROMOTING AN INCREASE IN KNOWLEDGE AND IN AWARE CONSUMPTION, IN COMPLIANCE WITH THE FBDG. THE PROJECT LASTS 3 YEARS AND HAS A TOTAL BUDGET OF 3.005.543,61EURO.