Taste Of Europe_Canada

This programme concerns an information campaign for fresh sweet peppers, leeks and chicory in Canada. The supply in the European and Belgian vegetable market is increasing. The EU market is therefore showing signs of saturation and there are growth opportunities outside the EU, including Canada.General objectives are creating familiarity around the quality of fresh vegetables from the European Union, in general, and sweet peppers, leeks and chicory, in particular. Objectives are, firstly, aimed at building a good image of fresh EU vegetables in Canada. This will be achieved by placing the focus on their high quality of the vegetables, the sustainable production methods, traceability and care for food safety through controls and. A second objective is to increase the consumption of fresh sweet peppers, chicory and leeks from the EU in Canada.The campaign is targeted at Canadian fresh produce professionals, as well as consumers. Campaign actions include relationship management, trade-press adverts, fair participation, PR activities, contact days and point-of-sale actions.