BIOlive YOU

The Agricultural Cooperative of Metaggitsiou as the proposing organization of the Action wishes to increase the awareness and recognition of the Union quality scheme on organic production in Kazakhstan and Switzerland for organic olive oil and organic table olives, which are the main produce of the Association. The main target groups of the proposed Action are a) the consumers, b) Buyers (wholesalers and distributors) and c) opinion leaders.
The Action includes a set of activities such as press events, social media accounts, webinars, online advertisements, stands at trade fairs, B2B meetings, study trips to Europe, POS, advertorials and printed brochures.
The project strategy is structured according to a 36-month program of actions aimed at achieving the two objectives and targeting two countries of primary importance to European organic olive oil and organic table olives producers. The budget of the project is 1.278.808€.