EAT AND THINK PINK -Say yes to the Best, Eat European Pigmeat!

The action Eat&Think Pink (acronym E&TP) responds to the Topic 3 support for Simple programmes - Information and promotion in China (including Hong-Kong and Macao), Japan, South Korea, Taiwan, South East asian region or Indian subcontinent.Objectives: to improve the knowledge and reputation of EU pigmeat as a product characterized by high organoleptic and nutritional quality, tracked and guaranteed in terms of food safety, animal welfare and environmental sustainability.Target countries for this programme are Japan and South Korea. The duration is of 3 years.Target groups:1. main – professionalsa. trade: importers, distributors, retailers; b. media: trade press, food & beverage, cooking, wellness, food, social media / web influencer; c. horeca: chefs, catering operators.2. indirect – consumers (with a particular focus on adult food lovers (25-54 years), attentive to the issues of well-being, health and cuisine, of medium-high socio-economic class, residing in the major metropolitan areas of both markets).Trade operators will be contacted through the activities of fairs, incoming, BTOB meetings / workshops, with support for material and video production activities, website and social media and market study. Media operators should be contacted through the activities of fairs, incoming, press events, with support for material and video production activities, website and social media and market study. Horeca operators will be contacted through the activities of fairs, courses for chefs, with support for material and video production activities, website and social media and market study. Interaction with consumers will be done through the website and social media activities and, consequently, by the publications that will arise from the activities directed at the media operators.Activities to be carried involve press events, digital tools (website, social media), events (fairs, BTOB meetings/workshops, trainings for cooks, study trips to Europe) and communication tools (promotional videos, materials, gadgets).