Information project for promotion of Quality Wines (PDO / PGI) in internal market (Germany, France, Romania)

The action is promoting Union's regional quality wines (wines with PDO/PGI) from Crete, Greece and Ostrov, Romania in three EU27 markets (Germany, France and Romania) The action has as general objective to support market restoring to normal and two specific objectives; enhance competitiveness of the PDO/PGI wines in question and of the Greek and Romanian PDO/PGI wines in general. Increase the awareness and recognition of Union PDO/PGI scheme for wines. PDO/PGI wines hold a significant share of GI sales in the three markets. Nevertheless further support in order to increase the awareness and recognition of the specific PDO/PGI products and the logos is required in order to be fully acknowledged by the markets. Greek and Romanian PDO/PGI wines face fierce competition both internal (European) and external. The current status of the market has put pressure in their competitive position as their sales are reduced and expected to be further reduced. The PDO/PGI wines of the action are more exposed to the affects of pandemic; Cretan wines are export oriented but also they are depending highly in the internal Greek market. Exports towards Germany and France will be further hit in the short term if no action takes place. Wines from Ostrov are serving mainly the internal market trying to gain exports shares over the last years. The pandemic has jeopardized this status putting heavy pressure.

The action includes a comprehensive mix of activities and a Union message and in expected to achieve an informative and a direct economic return. The budget of the action is 699.138 EUR.