Information project for promotion of fresh fruits (cherry, blueberry and kiwifruit) in a third country (China)

The proposal falls in Topic AGRIP-MULTI-2021-TC-ALL - Information provision and promotion programmes targeting in any third country(ies). General and specific objectives of the program, its strategy, topics and messages to be disseminated, the selected target country and target groups, and all of its actions are in accordance with Regulation (EU)№1144/2014 of the EC.
Two representative organizations from Romania and Greece, global players in the production and trade of fresh fruits are the proposing organizations of the action. Their target is China. The objectives: Enhancing the image of European fresh fruits and the competitiveness and consumption of European fresh fruits and to raise their profile highlighting the specific features of food safety, traceability, authenticity, labeling, nutritional and health aspects value and sustainability, in addition to increase the market share of European fresh fruits in China. This will lead to higher value of European fresh fruits exports in external market thus growing their market share. The action will have a direct economic impact as a +20% in Y1, 30% in Y2 and 40% inY3 increase of exports value within 2022-2024 period in China. The action will put a lot of attention to new media (web site, social media and online ads) as well as traditional publicity (publications). It will use classical methods (trade fairs, B2B workshops) but also will innovate with experience-oriented actions (roadshows)in order to engage consumers.