Simple campaign
Inactive
Acronym:
Local Flavours II
Number:
101015765
Call ID:
AGRI-SIMPLE-2020
coordinator:
Drustvo za promocijo in zascito prekmurskih dobrot
-
Slovenia
The aim of the project is to achieve better recognisability of European quality schemes and to raise consumers’ awareness about the advantages of agricultural products produced in alignment with these quality schemes. That will contribute to increased number of sold products from certified producers and influence the rise of competitive and added value in agricultural and food sector.
Objectives of the project:
- to increase visibility and the recognisability of protected signs TSG and PGI and to increase the awareness of the consumers about the advantages of Prekmurje layer pie (prekmurska gibanica) and Prekmurje ham (prekmurska šunka) as the carriers of the quality schemes,
- to increase the range of production and the sales of Prekmurje layer pie and Prekmurje ham made by certified producers.
In order to achieve the aims we have designed a program for informing and promoting ‘prekmurska gibanica’ as the carrier of TSG scheme and ‘prekmurska šunka’ as a representative for PGI scheme. Quality schemes, advantages of protected products, special characteristics of both products and their connection to the long culinary and cultural heritage of Prekmurje region will be introduced to the targeted public.
Targeted groups will be attracted by interesting cultural and animation program organized within the framework of planned promotional activities. An important part of the project activities will be dedicated to information campaign that will be performed through social media, media announcements and by promotional materials.
The project will increase the revenues of sold ‘prekmurska gibanica’ and ‘prekmurska šunka’, which will be achieved by raising awareness of the consumers and by raising awareness of the producers about new business opportunities.
Connecting with producers’ organizations in other EU member states will be part of the campaign resulting in exchange of experience and improvement of promotional strategies.
Common budget of the proposal: 399.672.
Objectives of the project:
- to increase visibility and the recognisability of protected signs TSG and PGI and to increase the awareness of the consumers about the advantages of Prekmurje layer pie (prekmurska gibanica) and Prekmurje ham (prekmurska šunka) as the carriers of the quality schemes,
- to increase the range of production and the sales of Prekmurje layer pie and Prekmurje ham made by certified producers.
In order to achieve the aims we have designed a program for informing and promoting ‘prekmurska gibanica’ as the carrier of TSG scheme and ‘prekmurska šunka’ as a representative for PGI scheme. Quality schemes, advantages of protected products, special characteristics of both products and their connection to the long culinary and cultural heritage of Prekmurje region will be introduced to the targeted public.
Targeted groups will be attracted by interesting cultural and animation program organized within the framework of planned promotional activities. An important part of the project activities will be dedicated to information campaign that will be performed through social media, media announcements and by promotional materials.
The project will increase the revenues of sold ‘prekmurska gibanica’ and ‘prekmurska šunka’, which will be achieved by raising awareness of the consumers and by raising awareness of the producers about new business opportunities.
Connecting with producers’ organizations in other EU member states will be part of the campaign resulting in exchange of experience and improvement of promotional strategies.
Common budget of the proposal: 399.672.
The links to campaign websites provided on this site are subject to change or removal without notice. We cannot guarantee the availability of these links over time. Their content also represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.
Product sectors:
- Pork meat (fresh, chilled and frozen)
- Bread, pastry, cakes, confectionery, biscuits and other baker's wares
Target countries:
- Austria
- Croatia
- Slovenia
Budget
Total
399 672
€
EU contribution
279 770,40
€
Duration 36
months
Start date
End date
Quality schemes
- PDO/PGI/TSG