RED GOLD_TC

The proposal falls in Topic AGRIP-SIMPLE- 2025- TC-OTHERS -Information project for promotion of saffron Krokos Kozanis PDO in the external market Switzerland. General and specific objectives of the program, its strategy, topics and messages to be disseminated, the selected target countries and target groups, and all of its actions are in accordance with Regulation (EU)№1144/2014.The aim of the project is to highlight the sustainable nature of Krokos Kozanis PDO, it’s special characteristics and to increase the market share of European saffron in one external market. The action strategy is strongly related to project’s objectives and market analysis results. The proposing organization is Cooperative of Saffron(Greece). The activities have been chosen by taking into account the most reliable, up-to-date information and promotional channels that correspond to specific market needs. To this purpose the main characteristics of the target markets (consumer behavior, demand, distribution network) and the corresponding target groups have been taken into account, in order to achieve the best possible results. Total budget of the proposal: 286.360euro.