Simple campaign
Inactive
Acronym:
SALPIA
Number:
824929
Call ID:
AGRI-SIMPLE-2018
coordinator:
Consorzio Salumi D.O.P. Piacentini
-
Italy
EUROPE, OPEN AIR TASTE MUSEUM
Objective: The project “EUROPE, OPEN AIR TASTE MUSEUM” is promoted by the Consorzio di Tutela Salumi DOP Piacentini with the aim of enhancing European productions of certified quality, increasing the level of recognition of European quality labels (PDO) and promoting their consumption in the internal market. Despite the expected global increase, European meat consumption is stabilising at an optimum level, with a per capita consumption of 68.5 kt in 2017 and 68.4 kt in 2030. This is why the Consorzio has chosen to focus its business in the domestic market.
The objectives of the action are perfectly in line with market demands for safe and quality products such as those guaranteed by the Union quality schemes. It is therefore necessary to encourage the recognition of the logos of the Union quality schemes (ObC) precisely in order to respond to this growing demand and willingness to pay a higher price (ObB). The objectives of this program comply with the general and specific objectives set out in Article 2 and 3 of Regulation (EU) No 1144/2014.
Target group: Target countries are represented by Italy, France and Germany, with particularity for Germany and France as the main consumer countries. Target groups involve trade operators, media and consumers.
Action strategy: In all the target countries, a multi-channel strategy will be implemented to involve the main target groups.
Budget: € 1,183,908.00 for 3 years
Objective: The project “EUROPE, OPEN AIR TASTE MUSEUM” is promoted by the Consorzio di Tutela Salumi DOP Piacentini with the aim of enhancing European productions of certified quality, increasing the level of recognition of European quality labels (PDO) and promoting their consumption in the internal market. Despite the expected global increase, European meat consumption is stabilising at an optimum level, with a per capita consumption of 68.5 kt in 2017 and 68.4 kt in 2030. This is why the Consorzio has chosen to focus its business in the domestic market.
The objectives of the action are perfectly in line with market demands for safe and quality products such as those guaranteed by the Union quality schemes. It is therefore necessary to encourage the recognition of the logos of the Union quality schemes (ObC) precisely in order to respond to this growing demand and willingness to pay a higher price (ObB). The objectives of this program comply with the general and specific objectives set out in Article 2 and 3 of Regulation (EU) No 1144/2014.
Target group: Target countries are represented by Italy, France and Germany, with particularity for Germany and France as the main consumer countries. Target groups involve trade operators, media and consumers.
Action strategy: In all the target countries, a multi-channel strategy will be implemented to involve the main target groups.
Budget: € 1,183,908.00 for 3 years
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Product sectors:
- Meat preparations
- Pork meat (fresh, chilled and frozen)
Target countries:
- Germany
- France
- Italy
Budget
Total
1 183 908
€
EU contribution
828 735
€
Duration 36
months
Start date
End date
Quality schemes
- PDO/PGI/TSG