Information and promotion campaign “Colours of Europe” for European meads and sparkling wines with an indication of the wine grape variety in Israel

Information and promotion campaign for European sparkling wine with an indication of the wine grape variety and for mead in Israel aiming to improve EU sparkling wine with IWGV and mead availability to consumers, to increase consumer awareness of EU sparkling wine with IWGV and mead, to highlight the specific features of the mentioned products and to increase export rates of EU sparkling wine with IWGV and mead. Target audience: consumers and trade professionals.The budget is EUR 237 000 and the programme will run for three years. The programme foresees actions such as website and social media accounts setup, maintenance and regular posting, promotional merchandise, trade fairs, B2B meetings, restaurant weeks, sponsorship of events, tasting days and information stands at points of sale.www.abbi.lt