Information and communication programme in favor of organic dairy products in France and Denmark

Promoting organic products is a priority for the European Union, where organic farming plays an important role in the achievement of the European Green Deal ambition and the objectives set out in the Farm to Fork and the Biodiversity Strategies. In this regard, as EMF (European Milk Forum) member countries, Denmark, and France are committed to contribute with the success of the Commissions objectives by proposing a programme that will support the consumption of organic dairy products by enhancing awareness of the European principles and values of organic production.

This programme Organic dairy – Nothing but nature will increase the awareness of the organic production, by informing consumers about the European specifications strengthening trust in the organic farming label and maintaining the upward trend in sales and consumption of European organic dairy products in France and Denmark.

The main target group include France and Denmark Young Parents and active youth.

This programme proposed global communication strategy, including PR activities, advertising and media partnerships, influencer activations, events and retail professional trainings.

The duration is 3 years, and the budget is €3 900 000.