Simple campaign
Inactive
Acronym:
INTERACEITUNA
Number:
874558
Call ID:
AGRI-SIMPLE-2019
coordinator:
Organización Interprofesional de la Aceituna de Mesa
-
Spain
INTERACEITUNA wishes to carry out an ambitious plan to provide information about and promote table olives in India and Canada, in
line with topic 6 in the notice. The aim of carrying out this plan is to reach the specific objectives set out below, which will make it possible to strengthen the EU’s position as market leader in India’s and Canada´s table olive sector and improve competitiveness.
The awareness objectives are:
1. Increase the level of knowledge about the benefits of the Union´s agricultural products, in this case, European table olives, and the high standards met by the Union´s production methods.
2. Increase the competitiveness and consumption of European olives using a plan of strategic action for both markets in order to improve the visibility outside the European Union.
3. Increase the awareness and recognition of E.U. quality standards in India and Canada using key messages which convey the benefits of European table olives to the consumer.
In addition, the business objective (economic impact) is to increase the market share of European olives and consequently give greater relevance to markets in third-party countries with higher growth potential such as India and Canada.
To be able to reach these objectives, INTERACEITUNA proposes to carry out a 36-month plan under the claim: 'EUROPE AT YOUR TABLE!’. The campaign will have nationwide reach thanks to digital tools and the expected media response. However, given the size of the countries, the priority geographical areas in India are: Mumbai, New Delhi, Kolkata, Bangalore, Chennai and Hyderabad; and the selected priority areas in Canada are: Ontario, Quebec and British Columbia. The actions which will be carried out are: print, digital, cinema, radio, outdoor, trade fairs, events, press office and agreements with influencers, point of sales, among others.
line with topic 6 in the notice. The aim of carrying out this plan is to reach the specific objectives set out below, which will make it possible to strengthen the EU’s position as market leader in India’s and Canada´s table olive sector and improve competitiveness.
The awareness objectives are:
1. Increase the level of knowledge about the benefits of the Union´s agricultural products, in this case, European table olives, and the high standards met by the Union´s production methods.
2. Increase the competitiveness and consumption of European olives using a plan of strategic action for both markets in order to improve the visibility outside the European Union.
3. Increase the awareness and recognition of E.U. quality standards in India and Canada using key messages which convey the benefits of European table olives to the consumer.
In addition, the business objective (economic impact) is to increase the market share of European olives and consequently give greater relevance to markets in third-party countries with higher growth potential such as India and Canada.
To be able to reach these objectives, INTERACEITUNA proposes to carry out a 36-month plan under the claim: 'EUROPE AT YOUR TABLE!’. The campaign will have nationwide reach thanks to digital tools and the expected media response. However, given the size of the countries, the priority geographical areas in India are: Mumbai, New Delhi, Kolkata, Bangalore, Chennai and Hyderabad; and the selected priority areas in Canada are: Ontario, Quebec and British Columbia. The actions which will be carried out are: print, digital, cinema, radio, outdoor, trade fairs, events, press office and agreements with influencers, point of sales, among others.
The links to campaign websites provided on this site are subject to change or removal without notice. We cannot guarantee the availability of these links over time. Their content also represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.
Product sector:
- Preparations of vegetables, fruit or nuts (incl. table olives)
Target countries:
- Canada
- India
Budget
Total
3 111 093,08
€
EU contribution
2 488 874,46
€
Duration 36
months
Start date
End date