Agros Nectar

The proposed Action entitled "Agros Nectar" aims at information provision and promotion measures on fruit juices (orange juice-CN Code: 200911, mandarin juice-CN Code: 200939 and grapefruit juice- CN Code: 200929) in China and Japan and is submitted by the Producers Organization of REA. The action anticipates both at informative and economic return therefore is a value for money project. In particular it is expected to increase levels of recognition of EU fruit juices and support the sales and exports of the specific products. Project will approach both the trade channels and the consumers putting also multipliers on the frame. The rational communication mix includes B2C activities along with intensive B2B activities such at stands at trade fairs, press events etc. The general objective of the proposed Action is to enhance the competitiveness of the Union agricultural sector, as well as to promote the European fruit juices which have unique features in terms of quality and taste and are produced under the strict European standards with specific activities in the target countries, like technological means, printed materials, participation in trade fairs press events, etc over a period of three years (June 2025 – May 2028).