Time for apples from Europe

The “Time for Apples from Europe” is a 3-year project targeted for Egypt and Jordan. The Action will promote Apples . The project will be  party a continuation of the Action in Egypt and Algeria in 2018-2019. The previous campaign has contributed to a significant expansion of awareness about the advantages and safety of apples from the EU.The main effects of the previous campaign for Egypt were +32% increase on the EU apples export (2018) and +11,5% growth of the positive opinions (from 51%) about the EU apples in the group of importers and distributors and +6% (from 38%) in the group of consumers.The campaign is focused on the two perspective markets in for the apples in the region Egypt and Jordan. Egypt is already Poland’s main trading partner in apples in third countries the country has a huge potential of growth. Jordan has a good perspective for the growth of the import of the EU apples. The main goals of the project are focused on the growth of the export of the EU apples and increasing the awareness of the target groups about the merits of the EU apples production – especially in terms of Integrated Plant Production and organic production. The Action is based on balanced B2B and B2C activities, to influence the supply and to increase demand for the European apples. The action will be targeting two main groups: consumers, professionals  and opinion leaders . The activities planned during the Action will be a split of the digital communication  and direct B2B.The previous campaign was very successful in terms of the export growth, because the continuation is strictly indicated to raise the awareness of the benefits of EU apples, promote the high standards used in the Union for production methods for apples and increase the competitiveness and consumption of EU apples in Egypt and Jordan. The value of the Programme will amount 2 997 378,51 EUR of which 46% is dedicated to Egypt, 43% to Jordan and 11%.