A multi country programme on cheeses of Europe in third countries, coordinated by EMF, implemented by AMA-Marketing (Austria) and Cniel (France)

The project is a multi-country programme aimed at promoting European cheeses in third countries with a high potential of growth: Canada, India, Singapore, Vietnam, Indonesia. The European Milk Forum (EMF), coordinator together with the AMA (Austria) and Cniel (France) implement the project.
The project aims to contribute to reinforcing the European origin as the undisputed reference in the cheese category, thanks to considerable product advantages: quality, authenticity, tradition, terroir, etc., and to defend the European origin as the one of the most qualitative and sustainable origin.
Trade professionals and prescribers in the targeted markets are directly reached through events, PR activities and digital activation, while local foodies have opportunities to discover European cheeses during consumer events and tasting days in stores.