Promotion of EU Organic products in third countries

EUOrganic main objectives are to improve competitiveness and increase the awareness and recognition of organic products from Romania and Poland in the markets of UAE, Egypt and Serbia. The project promotes the organic production method and all eligible agri-food products for direct consumption in three non EU27 markets with high growth potential.
The target groups of EU Organic are consumers 24-55 years old urban population of medium and high income in the three markets, the import/distribution/sales channels and multipliers. The selected communication and activities for reaching the identified audience will make sure that the objectives will be met at the end of the 36 months period of implementation.
The EUOrganic partnership consists of two representative organizations - Association Bio-Romania and Polska Ekologia. Both organizations have been involved in promoting the organic production method among producers, opening the market to organic products and increasing awareness and knowledge among stakeholders and consumers.