Mediterranean Islands for Sustainable Agriculture

Three Chambers from EU Mediterranean Islands (Crete, Sardinia, Balleares) along with the Network of the Insular Chambers of Commerce and Industry of the European Union (INSULEUR) as Coordinator join forces in order to promote Union's sustainable agriculture in Germany, the largest food market in the Union. The objective of the MESA project is to increase awareness on the sustainable agri food products and production methods of the three Mediterranean islands and their contribution to the climate, environment and animal welfare. The objective will be achieved via extensive , proven for their efficiency and efficacy, publicity actions and tailored B2B initiatives. Publicity actions provide in depth information to the general public on the intimate connection of the specific products and methods with the society and the environment, focusing on their sustainable Mediterranean character and highlighting key examples of each island especially concerning climate change mitigation and climate change adaptation. The first strand will result to the increase of knowledge of the German public (consumers 25-59 years old and +60 years old ) on the sustainability notion of the Union’s policies and strategies (farm to fork, Green Deal CAP) as applied in the three islands.
The second strand will create a critical eco – system of producers from the three islands that are and will be committed in producing sustainable food products convincing multipliers and trade channels on the competitive advantages of the sustainable products and production methods under promotion, increasing their sales / exports to the German market . An informative return - improvement of the perception of the German audience of products and production methods from three islands as sustainable and a direct economic return, generation of 12 million euro new exports for a 1,3 million investment during the 36 months project period are the expected results.