EuropeanOils

Terres Univia is the inter-branch organisation of edible oils and proteins in France which brings together the main trade associations and federations concerned by the production, trade, transformation and use of oilseed (rapeseed, sunflower, soy, flax, olive) and protein-rich plants (peas, field beans, lupin, alfalfa, beans).PSPO is a sector organisation representing oilseed processing industry in Poland that brings together all the leading fat industry stakeholders.Terres Univia and PSPO intend to implement a three-year promotion programme on the French and Polish markets. The promoted products would be rapeseed oil in Poland and rapeseed/sunflower oils and margarine in France.It will be a B2C programme targeted towards consumers and opinion-leaders. The main EU message will be the quality of EU edible oils: their nutritional value, diversity, taste, and traceability (non-GM). The main argument of the campaign will be the nutritional quality of EU edible oils, in respect with the EU legal framework on health claims and with the nutritional guidelines in France and Poland. The communication campaign will focus on the production method of edible oils in the EU for consumers looking for naturalness and traceability, and will also focus on the diversity of EU edible oils and of their uses.The promotion programme aims at:Improving the knowledge and the awareness of consumers for nutritional values of vegetable oils, as well as the image of the product: rapeseed oil and sunflower oil.Stabilising oil sales in the targeted countries. Over the past 30 years, the volume of oil sales declined due to the fact that consumers bought less of them.