Tradition, Envitonment, Roots, Responsability, Authenticy

TERRA EU is a three-year promotional program presented jointly by the Consorzio di Tutela del Prosecco Conegliano Valdobbiadene (Lead) and the Consorzio per la Tutela del Formaggio Montasio – which represent food and wine products of particular significance and importance in the Made in Italy wine and food scene. The promotional program is aimed at significant and important target markets: CANADA, SWITZERLAND, and JAPAN. The promotional activities (WP 2 – WP 7) will use a cross-media mix-match approach to promote the importance of PDO products on the international scene in terms of quality, tradition, protection, and respect for the territory, with the aim of increasing awareness of the quality logos. The aim is to raise awareness and promote information and knowledge among industry operators (KOLs) and, through them, consumers. Starting from the extraordinary combination of the two PDOs, the strategy focuses on the key message of authenticity and origin as an element of extraordinary natural harmony and authenticity Made in Europe.