‘The Perfect Match Vietnam’ – EU promotion campaign in Vietnam  

This campaign promoteed European food and drinks in Vietnam by creating opportunities for consumers and professionals to engage with European food and drinks and discover the "Perfect Match" with Vietnamese food products.

Objectives:

The goals and objectives of this specific campaign were to increase the demand for, the imports and the sales of EU products from specific categories by:

• Raising the general awareness of EU food products and informing about their merits: quality, authenticity, including the quality labels, and safety;
• Educating and promoting the benefits of and ways to consume EU food products, in order to increase interest and willingness to buy;
• Informing about the benefits of selling EU food products, including their merits (quality, authenticity, the quality labels system, and safety) and the benefits of the EU-Vietnam Free Trade Agreement

Strategy and activities:

With Vietnam boasting Vietnam boasts a centuries-old culinary tradition, characterized by an extraordinary variety of ingredients and a quality that is hard to match, making it perfect for creating dishes with European products. Through this campaign, consumers were introduced to exciting new dishes and experienced a trendy fusion of cuisines by engaging with both European chefs and local chefs, while discovering the origin of EU products and how their production processes guaranteed safety and high-quality.

The campaign featured the following activites:

• Supermarket promotion actions featuring: tastings of EU products & sponsorship events
• Organisation of B2B technical seminars
• Creation of ‘The Perfect Match’ recipe book and video recipes
• Social media and website
• Communication and advertising services at B2B events