Avolio

The proposed Action, titled Avolio, aims to promote and provide information on organic extra virgin olive oil and organic avocado in the target markets of France and Germany. This initiative is presented by the Producers Association (PA) of the Agricultural Cooperative of Chania. The goal of this program is to enhance the competitiveness of European agricultural products, specifically organic extra virgin olive oil and organic avocados, which are renowned for their exceptional quality, taste, and adherence to strict European production standards. Through a variety of promotional activities, the program seeks to increase the visibility and appeal of these products in France and Germany. Key activities will include digital marketing, printed materials, participation in trade fairs, and press events, all taking place over a three-year period (2026– 2029). Special focus will be given to families in France and the elderly in Germany, aiming to educate and raise awareness about the health benefits and quality of these organic products. The program will work to build stronger connections with these key consumer groups, encouraging them to incorporate these nutritious and sustainable European products into their diets. Additionally, the initiative will strive to create a shift in consumer attitudes, promoting healthier food choices and fostering a deeper appreciation for European agricultural excellence.