Enjoy EUnique experiences from Greece and Cyprus

EUnique’s project objective is to increase the competitiveness and consumption of Union, Greek and Cypriot agricultural products and the certain PDO-PGI food products and to raise their profile in the two markets (UAE and Saudi Arabia).

The objective is in full compliance with the general and specific objective (b) and (c) of Regulation (EU) 1144/2014. Therefore, it is also compliant with the Farm to Fork strategy as it concern food products that are part of the European Quality Food Systems, where traditional production, respect on the environment and to the cultural heritage are already sustainably practiced as they form part of the quality of the products promoted. The two partners have agreed that a promotion project uniting these unique and authentic products will serve the common goal of promoting the wealth of their land highlighting the sustainability of their products.

It is targeting the trade (import – distribution – food retailers, restaurants), multipliers (chefs and food experts such as food bloggers) and consumers (ages 25-54 of men and women, national or expatriates). It will implement a comprehensive communication and promotion action plan balancing between B2B (trade fairs, B2B meetings, training for cooks, study trips) and B2C (social media, online advertising, website, outdoor advertising, promotion in point of Sales (POS). It is anticipates an economic return of EUR 1.8 million at the end of the programme in 2024. The total budget is EUR 1 308 600.