Simple campaign
Inactive
Acronym:
EU CHEESE USA
Number:
101011330
Call ID:
AGRI-SIMPLE-2020
coordinator:
CENTRE NATIONAL INTERPROFESSIONNELDE L'ECONOMIE LAITIERE
-
France
partner:
Association Nationale Interprofessionnelle Caprine (ANICAP)
-
France
Cow and goat’s milk European cheeses have gained awareness in the United States. The natural cheese trend will be a great opportunity to shed more light on EU cow and goat’s milk cheeses and their merits.
Make it Magnifique has become the Cheeses of Europe campaign’s tagline. For the first time Cow & Goat’s milk cheeses unite under the same banner increasing the visibility of imported EU cheeses through a 360° engagement strategy directed at foodies, Gen X & Millennials, media and trade on a local and national level. An online media partnership, influencer collaboration and in-store activations in addition to a customized retail programme will drive sales and visibility at POS.
The programme Cheese of Europe proposed by CNIEL | The French Dairy Board and ANICAP | The French Goat Dairy Board targets the United States of America for a period of 36 months.
Make it Magnifique has become the Cheeses of Europe campaign’s tagline. For the first time Cow & Goat’s milk cheeses unite under the same banner increasing the visibility of imported EU cheeses through a 360° engagement strategy directed at foodies, Gen X & Millennials, media and trade on a local and national level. An online media partnership, influencer collaboration and in-store activations in addition to a customized retail programme will drive sales and visibility at POS.
The programme Cheese of Europe proposed by CNIEL | The French Dairy Board and ANICAP | The French Goat Dairy Board targets the United States of America for a period of 36 months.
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Product sector:
- Cheese
Target country:
- United States
Budget
Total
6 159 306,28
€
EU contribution
4 927 445,02
€
Duration 36
months
Start date
End date