The Promotion of Schemes TSG and PGI through the Products from Prekmurje

"The aim of the project is to achieve better recognisability of European quality schemes and to raise consumer awareness about the benefits of the agricultural product quality schemes. This will contribute to an increased number of sold products from certified producers and influence the rise of competitiveness and added value in agricultural and food sector. We designed the information and promotion programme of Prekmurska gibanica - the carrier of TSG scheme - and Prekmurska šunka - a representative for PGI scheme. Quality schemes, advantages of protected products, special characteristics of both products and their connection to the long-time culinary and cultural inheritance of Prekmurje region will be introduced to the targeted public. Targeted groups will be attracted by interesting cultural animation programme, with live cultural heritage, within promotional events and presentations. An important part of the project activities will be focused on an information campaign that will be performed through the website, media reports and promotional materials. We will raise the level of recognisability of European quality schemes with at least 10,000 consumers; another 10,000 will gain new knowledge about the advantages of protected products in the Republic of Slovenia. We will help increase the income from sales of Prekmurska gibanica by 27% and Prekmurska šunka for by 24%. This will be achieved by raising the awareness of the consumers and by raising the awareness of the producers about new business opportunities. A part of the campaign is about connecting to producers organisations in other EU members, as part of exchange of experiences and, based on this, improvements of promotional strategies. Presentations in other EU countries will be performed. These will lead to better recognisability of European protected products and quality schemes and, as a result, the expansion of the market to these countries. Common budget of the project: €312,980"