The “More Than European Food and Drinks, Savoring Stories” campaign brought the Taste of Europe Challenge to Vanderbilt Hall® in Grand Central Terminal, where two contestants competed in a live, head-to-head culinary competition featuring premium food and beverage products from Europe.
From coast-to-coast tastings and trade education to retail discovery and digital storytelling, the European Union’s More than European Food and Drinks, Savoring Stories campaign is bringing the quality, authenticity, safety and sustainability of European food and beverages closer to Americans.
The "More than European Food and Drinks, Savoring Stories" campaign highlights the safety, quality, authenticity, and sustainability of EU food and beverages, focusing on Protected Designation of Origin (PDO), Protected Geographical Indication (PGI) and organic products.
The European Union launches a communication campaign in the US to promote agricultural food & beverage products through Storytelling.
The magazine highlights European cheeses, their heritage, quality labels, traditions, and culinary uses. In partnership with Culture, a US publication dedicated to informing readers about cheese makers, sellers, and enthusiasts worldwide.
The Food and Beverage Market Entry Handbook: The United States
On June 3, top food experts gathered at the EU Ambassador’s Residence to attend the exclusive “Transatlantic Taste, Celebrating 250 Years of EU-US Culinary Exchange" event highlighting the enduring impact of European food and drink on American cuisine.
The EU geographical indications system protects the names of products that originate from specific regions and have specific qualities or enjoy a reputation linked to the production territory. They establish intellectual property rights for specific products, whose qualities are specifically linked.
Discover what makes Danish organic butter exceptional. From fresh organic milk to creamy, flavourful butter, every step shows Denmark’s commitment to quality, traceability, and sustainability. The EU organic logo guarantees strict standards, animal welfare, biodiversity, and trusted quality.
Discover what makes Danish organic dairy unique. Amid lush landscapes, farmers combine respect for nature, high animal welfare, and sustainability. The EU organic logo guarantees strict standards, supporting biodiversity, environmental protection, and quality in every product.