News and events

The More than European Food and Drinks, Savoring Stories campaign showcased the richness and quality of European food and beverages at the Pebble Beach Food & Wine Festival on 11–12 April 2026, engaging a discerning audience at one of the most prestigious culinary gatherings in the United States. 

The More than European Food and Drinks, Savoring Stories campaign placed European food and drink firmly in the spotlight at the Charleston Wine & Food Festival from March 6-8, engaging more than 26,000 attendees. The EU booth combined direct tastings, live storytelling, and a cooking demonstration.

On 24 February 2026, Houston’s culinary community gathered at the State of Grace restaurant for an exclusive industry lunch celebrating the diversity, quality, and heritage of European food and drinks, organized in partnership with StarChefs.

On February 5, the More than European Food and Drinks, Savoring Stories campaign hosted an industry lunch in Nashville, Tennessee, in collaboration with StarChefs. Held at the Henrietta Red restaurant, the chef-driven experience welcomed 55 of Nashville’s leading food and beverage professionals.