News and events

On 9–10 June, the More than European Food and Drinks, Savoring Stories campaign participated in Bar Convent Brooklyn (BCB), a leading North American trade event, connecting with bartenders, bar owners, and hospitality professionals to showcase European spirits and food products.

From May 16-19, the Savoring Stories campaign highlighted the diversity and quality of European food and drinks at the NRA Show in Chicago, inspiring industry professionals with products that elevate dishes and share authentic stories of origin.

Timed with the United States’ upcoming 250th anniversary, Ambassador Jovita Neliupšienė hosted an exclusive June 3 event at the EU Residence, celebrating deep EU-US ties with tastings, expert stories, and products from all 27 European Union Member States.

April 29-30 saw the More than European Food and Drinks, Savoring Stories campaign travel to Miami, Florida, where it participated in Vinexpo Americas 2026, one of the leading trade-only wine and spirits exhibitions in the Americas.