News and events

The EU pays strong attention to the safety, quality, authenticity, and sustainability of EU products to deliver the best to consumers and food businesses in China.

The European Union collaborates with leading retailer, new retail brand Freshippo, and China’s leading recipe sharing APP, Xia Chu Fang, to usher its first Meal-Box Retail Activation in China. 

Building on last year's success, this year's meal box promotion will continue to champion the diverse range of European agri-food products, including those with Geographical Indications (GIs).

Irresistible Europe, Countless combinations continue its successful cooperation with HoReCa partners with a tailor-made EU promotion menu showcasing EU-agri food products in China.