News and events

This past April, the “Irresistible Europe, Countless Combinations” campaign brought the best of European culinary heritage to shoppers across 29 Freshippo (Hema), Jenny Lou’s, and Sirens Drink stores around China.

On 21 April, the European Gourmet Voyage welcomed 114 guests for a culinary cruise across Shanghai’s iconic Huangpu River. Part of the “Irresistible Europe, Countless Combinations” campaign, this evening brought together EU and China to celebrate European food, drink, and hospitality.

The EU collaborates once again with leading retailer Epermarket and China’s top recipe-sharing platform, Xia Chu Fang, to bring authentic European flavours to Chinese consumers.

The European Union collaborates with leading retailer, Epermarket, and China’s leading recipe sharing media platform, Xia Chu Fang, to introduce its Meal-Box promotion in China.