News and events

The EU returned to Guadalajara, Mexico for ANTAD 2025, from 25-27 March. The EU Pavilion showcased the safety, quality, authenticity and sustainability of European agri-food from 27 Member States with tastings, cooking shows, and workshops.  

The Handbook is intended to act as a reference for those agri-food producers planning for, or in the process of entering the Vietnamese market. It provides step-by-step guides on entering the agri-food market including analysis of the Vietnamese market for different products, IP protection, etc.

The website for EU's ‘More Than Only Food & Drink’ campaign in the UK is now live! Designed for UK industry professionals, the campaign highlights premium EU products – from artisanal cheeses to fine wines – combining tradition, innovation, and sustainability.

A panel discussion followed, delving into key topics affecting the UK’s beef market. Panellists highlighted the EU’s strengths in producing consistently high-quality beef, with messaging focused on safety, authenticity, and sustainability.