More Than Only Food & Drink

Discover the excellence of EU food and drink: where innovation, authenticity, quality, sustainability, and safety blend to create exceptional culinary experiences for UK businesses.

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Enjoy it's from Europe

The "More Than Only Food & Drink" campaign is presented by the European Union, to bring the finest EU food and beverage products to UK industry professionals. 

Elevate your offerings with EU products that not only delight the palate but also contribute to a more sustainable, delicious future for UK food businesses. Discover why EU products are More Than Only Food & Drink.

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Four Pillars of Excellence Uncompromising 

  • Safety: Trust in every bite and sip Exceptional 
  • Quality: Taste the difference in every product 
  • Guaranteed Authenticity: Experience true heritage 
  • Commitment to Sustainability: Savour flavours that respect our planet From farm-fresh produce to artisanal cheeses and exquisite wines, our diverse products showcases centuries of tradition alongside cutting-edge innovation
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B2B

UK Businesses: Unlock EU Food & Drink Opportunities

Discover how your company can leverage high-quality EU F&B products to gain a competitive edge. Learn about evolving trade regulations, explore opportunities across seven key product categories, and connect with EU producers through exclusive B2B events. Whether you're an importer, distributor, retailer, or HORECA professional, find the resources you need to navigate the regulatory landscape and grow your business with authentic, innovative EU offerings.

Key Merits of EU Food

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Safety

Authenticity

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Quality

Quality

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Sustainability

Sustainability

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Safety

EU Quality Schemes

EU Quality Schemes are designed to highlight and protect the EU's finest culinary offerings, providing consumers and businesses with assurance of authenticity and exceptional quality. Quality schemes not only preserve traditional production methods and regional specialities but also promote sustainability and environmental responsibility, offering consumers a guide to authentic flavours and exceptional food experiences.

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Protected Designation of Origin (PDO)

Protected Designation of Origin (PDO) products have the strongest link to their place of origin, with all stages of production, processing, and preparation occurring within the designated region, ensuring unique characteristics tied to geography.

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Protected Geographical Indication (PGI)

Protected Geographical Indication (PGI) products highlight distinctive qualities linked to a specific geographical region, with at least one stage of production, processing, or preparation taking place in the designated area, balancing regional identity with production flexibility.

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EU Organic Label

The EU Organic Label signifies a commitment to sustainability and environmental responsibility. Products contain at least 95% organic ingredients, meeting strict ecological and ethical standards.

Resources

Our Resources Provide F&B Insights

Explore our comprehensive Resources section, your one-stop hub for essential information on EU food and drink opportunities. From detailed market entry handbooks and product-specific factsheets to campaign materials and press releases, find everything you need to navigate the EU-UK food and drink landscape. Whether you're seeking market analysis, quality scheme explanations, or organic farming trends, our curated collection of downloadable resources will empower your business decisions. Dive in and unlock the potential of EU culinary excellence today.

Folder Resources

Access essential EU food and drink resources: from market guides to quality labels.

Campaign News & Events

Latest B2B events

Engage with EU food and drink excellence through our diverse event series. From large trade exhibitions to focused roundtables, we offer both in-person and virtual experiences across major UK cities. Join product showcases, tastings, expert panels, and seminars on sustainability and innovation. These events provide unique opportunities for UK businesses to explore EU culinary offerings, fostering strong ties between European producers and UK industry professionals.