The UK and the EU
The European Union remains a cornerstone of the UK's food and drink sector, continuing to represent a trusted source of high-quality, authentic, and sustainable options.
As regulations and market conditions evolve, both EU producers and UK businesses are adapting to maintain this vital partnership. UK businesses across the supply chain - from importers and distributors to retailers and restaurants - leverage the diversity and quality standards of EU products to enhance their offerings, tap into new trends, and cater to the discerning tastes of British consumers.
The EU continues to be a significant source of diverse, high-quality imports across a wide range of categories, including processed and fresh meats, dairy (particularly cheeses), fresh and frozen fruits and vegetables, bakery products, confectionery, as well as wines, spirits, and beers.


Opportunities for UK business
The "More Than Only Food & Drink" campaign connects UK businesses with high-quality EU food and beverage products. From artisanal cheeses to premium wines, these offerings blend innovation with tradition. Through events and resources, this campaign provides importers, distributors, retailers, and HORECA professionals with the knowledge and connections to enhance their product ranges and gain a competitive edge. By engaging with EU producers, UK companies can diversify their offerings, tap into new market trends, explore Quality Schemes, and contribute to a more sustainable food future.
Want to become an F&B Ambassador? Contact us today
Why Choose EU Food & Drink?
EU food and drink products blend tradition and innovation, setting businesses apart with four key merits: safety, authenticity, quality, and sustainability. Stringent regulations ensure high standards. The EU's Quality Schemes guarantee authenticity and preserve traditional methods. These certifications, combined with sustainable practices and innovative techniques, yield diverse premium products meeting demand for transparency and environmental responsibility. By offering EU products, UK businesses provide consumers with safe, authentic, high-quality, and sustainable options that stand out in the market.


Premium EU Products Across All Product Categories
The EU offers a diverse range of high-quality F&B products to the UK market from across its Member States.
- Processed & fresh meats: Spanish chorizo, Hungarian Mangalica Szalámi
- Dairy products: PDO and PGI cheeses from various regions
- Fresh and frozen fruits & vegetables: High-quality and convenient options
- Bakery items: Danish rye bread, catering to strong UK bread consumption
- Confectionery: Blending tradition with health-conscious innovation
- Beverages: Wines from emerging regions like Slovenia, GI-protected spirits, craft beers
EU producers are meeting growing demands for sustainable, authentic, and health-conscious options across all categories, showcasing the rich culinary heritage of diverse EU countries.


Navigating Key Policies and Regulations
The EU-UK trade relationship has evolved with new regulations for F&B imports and exports. These changes aim to maintain high food safety and quality standards while facilitating trade. EU exporters and UK importers are adapting to new customs procedures, with ongoing updates to import processes and labelling requirements. This dynamic landscape requires industry professionals to stay informed about current regulations to ensure smooth operations.
For the latest affecting EU-UK F&B trade, visit the EU Delegation to the UK's website.
More Than Only Food & Drink: Partnering Together
Our campaign supports UK businesses in leveraging EU F&B opportunities. We offer:
- B2B events showcasing EU products, facilitating networking, and providing insights on quality standards and trends
- Comprehensive resources on EU quality labels, import procedures, and sector-specific opportunities
Whether you're in import, distribution, retail, or HORECA, we're here to connect you with trusted EU producers.
Contact us to explore how EU F&B excellence can add value to your business and delight your customers.

Join our events to discover new products, connect with producers, and learn about sustainability and innovation. Register now and unlock the potential of EU culinary excellence.