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Premiumisation, Provenance and  Conscious Choices - EU Food and Drink  Trends in 2026
Media alert
Premiumisation, Provenance and Conscious Choices - EU Food and Drink Trends in 2026

The European Union’s More ‘Than Only Food & Drink’ advisors share their predictions for the industry in 2026.

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EU unveils A Taste of Excellence
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EU unveils A Taste of Excellence

A New Book Helping UK Buyers Discover Europe’s “Hidden Hero” Food & Drink Products.

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The European Union Puts the Spotlight on Its Organic Heroes
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The European Union Puts the Spotlight on Its Organic Heroes

The EU Organic Awards – the highest recognition for excellence in organic farming, food and retail – have spotlighted individuals, businesses and regions setting the pace for organic growth.

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Authentic, wholesome and culturally inspired products appeal to time-pressed parents and professionals
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EU Flavours Unlock Lunchtime Opportunity for Retailers and Operators

Authentic, wholesome and culturally inspired products appeal to time-pressed parents and professionals.

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EU Experts Predict a Festive Season of Balance, Bold Flavours and Continental Classics
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EU Experts Predict a Festive Season of Balance, Bold Flavours and Continental Classics

“Be ready for the trends, but lean on the classics” – EU ‘More Than Only Food & Drink’ advisors share insights ahead of Christmas 2025

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EU Campaign Champions Low & No Alcohol Innovation Ahead of Sober October
Media alert
EU Campaign Champions Low & No Alcohol Innovation Ahead of Sober October

With Sober October around the corner, the low- and no-alcohol category is gearing up for another sales boost – and the European Union’s “More Than Only Food & Drink” campaign has expert advice for retailers and hospitality operators looking to maximise the opportunity.

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EU Fresh Produce to Take Centre Stage at Speciality & Fine Food Fair 2025
Media alert
EU Fresh Produce To Take Centre Stage At Speciality & Fine Food Fair 2025

The European Union’s farms and orchards will be in the spotlight at this year’s Speciality & Fine Food Fair (9–10 September, Olympia London), as the More Than Only Food & Drink campaign presents a diverse line-up of fruit, vegetables and preserved products from across the EU.

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REA UK_Media Alert_Great Taste Awards 2025
Media alert
Great Taste Awards 2025

Hundreds of food and drink producers from the European Union have been recognised for their passion and dedication in this year’s Great Taste Awards - with 81 products awarded the prestigious three stars.

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REA UK Campaign book
Campaign book
A Taste of Excellence – Unlocking the Value of EU Food & Drink for UK Markets

‘A Taste of Excellence’ showcases the unique quality, diversity and potential of EU food and drink for the UK market – introducing high-value, lesser-known products and insights to help UK businesses tap into new commercial opportunities.

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 Press release London Wine Fair
Press release
Undiscovered EU Wines Take Centre Stage at London Wine Fair 2025

The European Union’s ‘More Than Only Food & Drink’ campaign will spotlight the extraordinary diversity of EU winemaking at this year’s London Wine Fair, with a selection of more than 50 wines from across 27 Member States - many of which are yet to be discovered by the UK trade.