
Despite the ever-unpredictable British weather, the UK BBQ market is set to reach £173 million in 2025, with forecasts predicting growth to £205.6 million by 2030.

Neil McAndrew, wine industry consultant and advisor to the European Union’s ‘More Than Only Food & Drink’ campaign, reveals the wines set to take centre stage this Easter, offering expert pairings to complement seasonal traditions and inspire consumer choices.

European Union to showcase more than 50 speciality ingredients at IFE 2025
‘More Than Only Food & Drink’ campaign will be located at Stand 2732, International Pavillon 2, Excel London

Trade Promotion Organisations (TPOs) and Agri-Food Promotion Organisations (APOs)

In 2024, the European Union launched ‘More Than Only Food & Drink’, a communication campaign to encourage the import, use and sales of authentic EU agricultural food and beverage products in the UK.

The EU has launched a dedicated press kit and campaign website to amplify the key messages of its ‘More Than Only Food and Drink’ campaign.

Four of the UK’s leading food and drink experts have shared their insights into the key trends that will be tantalising consumer palates in 2025.

With its latest marketing campaign, ‘More Than Only Food & Drink’ the European Union (EU) provides plenty of inspiration for retailers and wholesalers looking to update their festive ranges this year.

The EU will remain a key resource for the UK food and beverage industry despite the challenges imposed by Brexit, according to new insights from UK industry supply chain professionals.

More than Only Food & Drink: How EU Quality Schemes give that little extra.