The festive season offers hospitality businesses a chance to encourage guests to trade up, discover new drinks, and try more adventurous pairings. Experts from the EU’s ‘More Than Only Food & Drink’ campaign share the drinks trends operators can use to inspire guests this Christmas.
The EU’s ‘More Than Only Food & Drink’ campaign will bring together 40 products from across all 27 EU Member States at ExCeL London, stand NF151.
Sober October may encourage people to take a temporary break from alcohol, but mindful drinking is no longer confined to designated months.
As millions of British consumers prepare to travel across Europe this summer, retailers, wholesalers and foodservice operators are being encouraged to look beyond traditional holiday favourites and towards a new generation of regional European food cultures that could influence purchasing habits.
The UK’s love affair with rosé shows no signs of slowing. As demand continues to rise, driven by premiumisation, lifestyle-led consumption and a shift towards lighter wine styles, retailers and hospitality operators are being urged to broaden their ranges beyond the most familiar styles.
The European Union’s More Than Only Food & Drink Campaign will be showcasing the breadth of high-quality spirits available across the EU as this year’s BCB London event from 11th to 12th May 2026, -brought to life with a team of experts, engaging cocktail making sessions and complimentary garnishes
As BBQ season approaches, retailers and hospitality operators are being encouraged to look beyond traditional burgers and steaks and explore a wider range of cuts and flavours for the grill.
The European Union’s More Than Only Food & Drink Campaign is returning to the Food & Drink Expo 2026 this April with a showcase of 65 EU products, chef-led tastings and an expert speaker session on quality and sustainability.
In 2024, the European Union (EU) launched ‘More Than Only Food & Drink’, a communication campaign to encourage the import, use and sales of authentic EU agricultural food and beverage products in the UK.
Professionals from the food, drink and hospitality sectors will have the opportunity to discover an impressive array of beers and spirits from the European Union’s ‘More Than Only Food & Drink’ campaign at this year’s Food & Drink Expo (7th – 9th April 2025).