“Be ready for the trends, but lean on the classics” – EU ‘More Than Only Food & Drink’ advisors share insights ahead of Christmas 2025
With Sober October around the corner, the low- and no-alcohol category is gearing up for another sales boost – and the European Union’s “More Than Only Food & Drink” campaign has expert advice for retailers and hospitality operators looking to maximise the opportunity.
The European Union’s farms and orchards will be in the spotlight at this year’s Speciality & Fine Food Fair (9–10 September, Olympia London), as the More Than Only Food & Drink campaign presents a diverse line-up of fruit, vegetables and preserved products from across the EU.
Hundreds of food and drink producers from the European Union have been recognised for their passion and dedication in this year’s Great Taste Awards - with 81 products awarded the prestigious three stars.
‘A Taste of Excellence’ showcases the unique quality, diversity and potential of EU food and drink for the UK market – introducing high-value, lesser-known products and insights to help UK businesses tap into new commercial opportunities.
The European Union’s ‘More Than Only Food & Drink’ campaign will spotlight the extraordinary diversity of EU winemaking at this year’s London Wine Fair, with a selection of more than 50 wines from across 27 Member States - many of which are yet to be discovered by the UK trade.
Despite the ever-unpredictable British weather, the UK BBQ market is set to reach £173 million in 2025, with forecasts predicting growth to £205.6 million by 2030.
Neil McAndrew, wine industry consultant and advisor to the European Union’s ‘More Than Only Food & Drink’ campaign, reveals the wines set to take centre stage this Easter, offering expert pairings to complement seasonal traditions and inspire consumer choices.
European Union to showcase more than 50 speciality ingredients at IFE 2025
‘More Than Only Food & Drink’ campaign will be located at Stand 2732, International Pavillon 2, Excel London
Trade Promotion Organisations (TPOs) and Agri-Food Promotion Organisations (APOs)