About "More Than Only Food & Drink"
A three-year B2B campaign promoting the quality and diversity of EU food and drink products to UK industry professionals.
About the Campaign
This campaign “More Than Only Food & Drink” aims to maintain and strengthen the robust trade relationships between EU producers and UK importers, retailers, and food service professionals. At its core, our campaign celebrates the rich tapestry of European culinary traditions, showcasing both beloved classics and hidden gems from across the EU’s 27 Member States.
More Than Only Food & Drink is part of the European Union’s "Enjoy, it's from Europe" campaign, designed to promote EU agri-food and beverages.
Featured Products
Our campaign showcases key categories representing the best of European quality and tradition. From meats and dairy to fruits, vegetables, bakery, and confectionery, we highlight exceptional craftsmanship. Our selection of wines, spirits, and beers celebrates European beverage heritage. Each category reflects high standards, regional specialties, and sustainable practices, embodying European agricultural excellence.
Each product category not only reflects the highest standards of quality and safety but also tells a story of regional specialties. EU quality schemes include Geographical Indications, like protected designation of origin (PDO) and protected geographical indication (PGI) which, along with sustainable farming practices, are the hallmark of European agricultural excellence.
UK Expertise at the Heart of Our Strategy
A cornerstone of our strategy is the involvement of UK industry experts. Our Advisory Committee, comprised of eight respected professionals from various sectors of the UK food and drink industry, provides invaluable insights and guidance to ensure our message resonates with the local market. Additionally, we've cultivated a network of F&B Ambassadors – influential figures in the UK food scene who champion EU products and share their expertise and enthusiasm with their peers.
