A Taste of Excellence
The book helps UK businesses explore and uncover exceptional European products - from artisan cheeses to rare spirits and sustainably sourced foods - unlocking quality, authenticity, and market potential.
Europe’s Quality, Your Advantage
Explore A Taste of Excellence to discover how EU food and drink can create new opportunities for your business. EU products combine centuries of craftsmanship with strict safety, sustainability, and authenticity standards. Protected Designation of Origin (PDO), Protected Geographical Indication (PGI), and EU Organic labels guarantee provenance and high quality. Whether for retail, hospitality, or distribution, this book reveals products that can strengthen your portfolio and differentiate your business in the UK market.
Meet the Makers behind the Products
Every product tells a story. Family-run dairies, distilleries, and artisan producers blend heritage with innovation to create authentic, sustainable food and drink. Chloi Chatzivariti brings Goumenissa PDO from Greece to life, Martina Pernar Škunca crafts Paški Sir PDO in Croatia, and Delia and Rosa Gil produce organic cured meats in La Rioja, Spain. You’ll also meet Martin Sittkus brewing Kölsch PGI, Gareth Niblett crafting Estonian Vodka PGI, Jiří Stodůlka pioneering sustainable farming, and Anders Åkerberg continuing the Skedvi Bröd PGI tradition in Sweden.
Expert Insights for UK Buyers
Leading UK experts explain why European products excel in quality, versatility, and sustainability. Get their insights to meet growing UK demand for authenticity and traceability. Greek cheeses such as Graviera Kritis PDO, French Champagne PDO, Italian Cioccolato di Modica PGI, and Czech Žatecký chmel PDO lager showcase the diversity of EU food and drink. Discover expert perspectives on pairing, sourcing, and consumer trends, and why working with European producers means partnering in quality, creativity, and cultural richness.
EU Food & Drink with Market Potential
Explore exceptional European products that combine heritage, quality, and distinctive flavours. Learn more on Malta PDO wine, a crisp and aromatic Mediterranean vintage; Danbo PGI, a creamy semi-hard cheese from Denmark; and Turrón de Alicante PGI from Spain, a traditional confection with rich, nutty flavours; and much more. These authentic offerings, all carrying official EU quality labels, showcase craftsmanship and provenance, providing UK businesses with fresh opportunities to diversify their portfolio.