News and events

The More Than Only Food & Drink campaign brought some of Europe’s lesser-known cheeses to Glasgow on 9 July 2026 for an interactive masterclass with Speciality Food Magazine. Led by cheese expert Patrick McGuigan, UK food professionals explored unique cheeses that are not yet widely known in the UK.

The More Than Only Food & Drink campaign brought the diversity, authenticity and quality of EU spirits to Bar Convent London (BCB) on 11–12 May 2026. As one of the UK’s leading trade events for drink industries, BCB brought together those interested in discovering premium spirits from across Europe.

On 16 April 2026, London welcomed the second edition of Taste of Europe, a flagship celebration of European food and drink organised by the EU Delegation to the United Kingdom, with support from the More Than Only Food & Drink campaign. 

The More Than Only Food & Drink campaign brought the diversity, quality and authenticity of EU food and drink products to the UK Food & Drink Shows at the NEC Birmingham on 13-15 April 2026. The campaign connected with UK foodservice professionals and stakeholders, with a focus on bakery and meat.