News and events

From emerging terroirs to indigenous grape varieties, the More Than Only Food & Drink campaign gathered UK wine professionals in Cardiff for an immersive masterclass celebrating the diversity and quality of EU wines. 

The More Than Only Food & Drink campaign deepened its engagement with UK confectionery professionals through a dedicated online webinar, delivered in partnership with Confectionery News on 26 November, which explored key trends, innovations and quality standards shaping the EU confectionery sector.

The More Than Only Food & Drink campaign reached UK bakery professionals through a tailored online webinar, organised with British Baker on 25 November, focusing on the heritage, craftsmanship and high standards behind EU bakery products and their increasing presence in the UK market. 

The More Than Only Food & Drink campaign successfully delivered a targeted B2B activation with Whole Foods Market UK, reinforcing the value of EU agri-food products among key decision-makers in one of the UK’s most influential natural and organic retailers.