
Hundreds of food and drink producers from the European Union have been recognised for their passion and dedication in this year’s Great Taste Awards - with 81 products awarded the prestigious three stars.

‘A Taste of Excellence’ showcases the unique quality, diversity and potential of EU food and drink for the UK market – introducing high-value, lesser-known products and insights to help UK businesses tap into new commercial opportunities.

The European Union’s ‘More Than Only Food & Drink’ campaign will spotlight the extraordinary diversity of EU winemaking at this year’s London Wine Fair, with a selection of more than 50 wines from across 27 Member States - many of which are yet to be discovered by the UK trade.

Despite the ever-unpredictable British weather, the UK BBQ market is set to reach £173 million in 2025, with forecasts predicting growth to £205.6 million by 2030.

Neil McAndrew, wine industry consultant and advisor to the European Union’s ‘More Than Only Food & Drink’ campaign, reveals the wines set to take centre stage this Easter, offering expert pairings to complement seasonal traditions and inspire consumer choices.

European Union to showcase more than 50 speciality ingredients at IFE 2025
‘More Than Only Food & Drink’ campaign will be located at Stand 2732, International Pavillon 2, Excel London

Trade Promotion Organisations (TPOs) and Agri-Food Promotion Organisations (APOs)

In 2024, the European Union launched ‘More Than Only Food & Drink’, a communication campaign to encourage the import, use and sales of authentic EU agricultural food and beverage products in the UK.

The EU has launched a dedicated press kit and campaign website to amplify the key messages of its ‘More Than Only Food and Drink’ campaign.

Four of the UK’s leading food and drink experts have shared their insights into the key trends that will be tantalising consumer palates in 2025.