Discover the excellence of European food and beverages through the ‘Irresistible Europe, Countless Combinations’ campaign. Explore an enticing world of flavours, shaped by centuries of culinary tradition and the EU’s commitment to quality.
Over the course of three days, the EU Pavilion will host a series of culinary demonstrations, pairing sessions and tastings.
Visitors will have the opportunity to sample a selection of products from across the EU’s 27 Member States, highlighting the richness and diversity of Europe’s culinary heritage.
Celebrate the opening of the EU Pavilion at 11:30 on 10 November 2026, alongside high-level guests and representatives of the European Union Delegation to China. Enjoy a reception showcasing EU products and watch Star Chef Johnny Gu bring European flavours to life in a live cooking show. Register via the link above to join us.
Practical information
When: From 10 to 12 November 2026
- Wednesday, 10 November, 9:00-18:00
- Thursday, 11 November, 9:00-18:00
- Friday, 12 November, 9:00-15:00
Where: Shanghai New International Expo Centre (SNIEC), China. Longyang Road, Pudong, Shanghai. Hall N3, Booth N3E31. (Closest access, gates 2 & 3 and gates 7 & 8)
Official opening ceremony of the European Union Pavilion
The European Union Pavilion’s official Opening Ceremony is your chance to get to know and learn about the true diversity of food and beverage products from across the 27 EU Member States, their quality and safety standards, authenticity and sustainable production characteristics.
Join high-level guests and representatives of the European Union Delegation to China for the opening ceremony of the European Pavilion. Highlights will include a short address by a Delegation representative, a ribbon-cutting ceremony, a celebratory toast and a reception featuring EU products. To mark the occasion, our Star Chef Johnny Gu will showcase EU ingredients in a creative and surprising recipe for you to discover.
Join us for the Opening Ceremony on 10 November 2026 at the EU Pavilion (Booth N3E31, Hall 3).
To attend the Opening Ceremony, register here.
Practical information
Longyang Road, Pudong, Shanghai (N3E31, Hall 3)
