Held on Saturday 8 and Sunday 9 November 2025 at the open-air Farmer’s Market @ UNU in Omotesando, the event will offer visitors a unique taste of the culinary heritage of all 27 EU Member States.
At the heart of the fair will be the EU Food Truck, distributing Perfect Match pairing recipes created by Star Chefs Maki Watanabe especially for the occasion. A total of 18 recipes will be featured over the two days (9 per day), each pairing high-quality European ingredients in ways that complement Japanese tastes. Visitors will also be able to sample delicious creations, with 2,000 tastings available across the weekend.
In addition to the recipes and samples, the event will feature educational displays, small point-of-purchase installations, and an interactive quiz with fun incentives for those who take part. With over 10,000 visitors per day at the Aoyama market, the fair offers an exciting opportunity for food lovers, families, and professionals from Tokyo’s vibrant F&B community to discover the quality, authenticity, safety, and diversity of EU food and drink.
With its relaxed, community atmosphere, the Farmer’s Market is the perfect setting to explore Europe’s culinary culture and enjoy free tastings, recipes, and interactive activities. Come and experience how EU ingredients are a Perfect Match for Japanese kitchens.
Practical information
Farmer’s Market @ UNU, Omotesando, Tokyo
