From heritage and craftsmanship to exciting new pairings with Japanese cuisine, the European Union invites visitors to explore the diversity of EU beverages at JFEX 2026.
At JFEX 2026, visitors will have the opportunity to discover a curated selection of premium European wines, beers, and spirits at the European Union booth, located in South Hall 3 (Booth 17-22) at Tokyo Big Sight from 24 to 26 June 2026.
The EU stand will introduce food and beverage professionals to a diverse range of products that reflect the quality, authenticity and craftsmanship that define European production. Alongside famous EU products, visitors will also have the chance to discover some of Europe's hidden gems: distinctive wines, beers and spirits from lesser-known regions and producers that offer unique flavours and stories, and remain relatively undiscovered in the Japanese market.
Learn from a sommelier-led tasting experience
One of the highlights of the exhibition will be the daily wine tasting sessions led by Natsuki Saito, a sommelier with experience at Michelin-starred restaurants in Tokyo and a respected wine educator. Held four times each day, the sessions will guide participants through a carefully selected range of European wines.
Whether you are an importer, distributor, retailer, sommelier, restaurateur or food service professional, the EU booth at JFEX offers a unique opportunity to discover new EU products, gain expert insights and explore how European wines and beverages can create exciting new possibilities in the Japanese market.
For full details about the EU participation at JFEX Summer 2026, featured products, and event activities, please read the full press release.
伝統と職人技、そして日本の食文化との新たなペアリングへ。
欧州連合（EU）がEUワイン・飲料の多彩な魅力をご紹介します。
From heritage and craftsmanship to exciting new pairings with Japanese cuisine, the European Union invites visitors to explore the diversity of EU beverages at JFEX 2026.
Practical information
Tokyo Big Sight, South Hall No. 3, Booth 17-22
