We hope you enjoyed the delectable journey through European flavours during the previous European Food Fair campaigns with Japan’s leading e-commerce platform, Rakuten Ichiba. Building on this success, we are delighted to announce the next edition of the EU Food Fair, taking place from 17 November to 16 December 2025!
The EU Food Fair is an exclusive e-commerce campaign that invites Japanese consumers to discover and enjoy the finest European food and drink products – from premium meats and delicious dairy items to fresh fruits and vegetables, indulgent confectionery, exquisite olive oils, and fine wines.
This year’s campaign features exciting new elements to make the experience even more rewarding. Shoppers can earn Rakuten Super Points when purchasing eligible EU products after clicking “Entry” here. In addition, over 5,000 exclusive discount coupons will be available for a wide range of European products, encouraging more people to explore and enjoy the authentic tastes of Europe.
With these new features, the campaign promises to bring even more authentic European flavours to Japanese homes while rewarding shoppers for their curiosity and loyalty.
Thank you for celebrating the heritage, quality, and taste of Europe with us.
