Between 20 and 28 November 2024 the Colours by Europe. Tastes of Excellence campaign brought a vibrant array of premium food and beverage products to Coupang, Korea’s largest eCommerce platform.
With discounts of up to 20% on select items, during this third instalment of Coupang’s European Union Food Week Korean consumers were given the opportunity to discover up to 100 EU agri-food products renowned globally for their strict production standards and exceptional taste.
From meats produced from animals raised under the highest welfare standards, to unique cheeses, sweets, olive oils, and much more, the European Union Food Week at Coupang has strengthened ties between the EU and Korea by bringing the finest of Europe’s agri-food sector to consumers’ tables.