News and events

This October and November 2025, Korean consumers will have the chance to explore a wide selection of authentic European flavours during European Union Food Week on B Mart, Korea’s leading grocery delivery platform.

European Union Restaurants Week, held from July 11 to 24, 2025, brought the vibrant flavours of Europe to Seoul. Across 18 venues—including fine dining restaurants, bistros, cafés, and bars.

The "Colours by Europe. Tastes of Excellence" campaign is thrilled to announce the return of EU x Shinsegae Food Week, running from 30 May to 5 June 2025. This week-long celebration will take place in six Shinsegae department stores across South Korea.

Over 35.000 shoppers participated at the European Union Food Week that took place from 29 November to 5 December 2024 across 15 Hyundai Food Market stores in Seoul, the Gyeonggi Metropolitan Area, and Cheongju as part of the EU’s ‘Colours by Europe.