News and events

Over 35.000 shoppers participated at the European Union Food Week that took place from 29 November to 5 December 2024 across 15 Hyundai Food Market stores in Seoul, the Gyeonggi Metropolitan Area, and Cheongju as part of the EU’s ‘Colours by Europe.

Between 20 and 28 November 2024 the Colours by Europe. Tastes of Excellence campaign brought a vibrant array of premium food and beverage products to Coupang, Korea’s largest eCommerce platform.

The European Food Express, part of the ‘Colours by Europe. Tastes of Excellence’ campaign, wrapped up its four-day culinary experience at YANN COUVREUR Donggyo on 29 September, leaving an indelible mark on Seoul’s food lovers.

The European Union showcased the merits of EU meat and the benefits of ’going organic’ through a series of events and networking opportunities, during Seoul Food 2024. These events highlighted the diversity of EU products' flavors and their sustainable practices, safety, authenticity, and quality.