Following the success of its inaugural edition, European Union Restaurants Week returns to Seoul from 10 to 23 July 2026, inviting Korean consumers to discover the quality, authenticity and diversity of European food and drink through exclusive menus and culinary experiences across the city
The European Union (EU) is once again bringing a vibrant selection of premium food and beverage products to Coupang, Korea’s leading eCommerce platform, through the latest edition of the European Union Food Week, taking place online from 22 to 28 June 2026.
South Korea’s food and beverage sector is undergoing a quiet revolution. Today’s consumers are curious, quality-driven and increasingly conscious about what goes into their food, and where it comes from.
This summer, the European Union celebrated the diversity and heritage of EU food and drink in South Korea with Colours by Europe - Tastes of Excellence. As part of the vibrant campaign, Restaurants Week was hosted from 11 to 24 July in Seoul.
This campaign invites you to enjoy and explore Europe’s rich heritage in food and beverages. Its immense variety is based on an immensely diverse array of soils, raw materials, production methods, cultures, and tastes.
Discover the artistry behind Europe’s finest desserts, where tradition meets innovation in every bite.
Winner of Netflix’s “The Devil’s Plan: Chef Edition” and deeply versed in European ingredients, Chef Sungjoon Kwon brings together European tradition and modern creativity, presenting sophisticated dishes that highlight the true essence of each ingredient.
This Handbook is intended to act as a reference for those agri-food producers planning for, or in the process of entering, the South Korean market.
Michelin 1-star restaurant Muoki's Chef Park Moo Hyun presents stunning dishes using EU ingredients!