South Korea’s food and beverage sector is undergoing a quiet revolution. Today’s consumers are curious, quality-driven and increasingly conscious about what goes into their food, and where it comes from.
This summer, the European Union celebrated the diversity and heritage of EU food and drink in South Korea with Colours by Europe - Tastes of Excellence. As part of the vibrant campaign, Restaurants Week was hosted from 11 to 24 July in Seoul.
This campaign invites you to enjoy and explore Europe’s rich heritage in food and beverages. Its immense variety is based on an immensely diverse array of soils, raw materials, production methods, cultures, and tastes.
Discover the artistry behind Europe’s finest desserts, where tradition meets innovation in every bite.
Winner of Netflix’s “The Devil’s Plan: Chef Edition” and deeply versed in European ingredients, Chef Sungjoon Kwon brings together European tradition and modern creativity, presenting sophisticated dishes that highlight the true essence of each ingredient.
This Handbook is intended to act as a reference for those agri-food producers planning for, or in the process of entering, the South Korean market.
Michelin 1-star restaurant Muoki's Chef Park Moo Hyun presents stunning dishes using EU ingredients!