The European Union (EU) is once again bringing a vibrant selection of premium food and beverage products to Coupang, Korea’s leading eCommerce platform, through the latest edition of the European Union Food Week, taking place online from 22 to 28 June 2026.
Part of the "Colours by Europe. Tastes of Excellence." campaign, the promotion invites Korean consumers to discover more than 110 high-quality European products across a wide range of categories, including dairy products and cheeses, confectionery, olive oils, cereals, beverages and many other authentic European specialities.
European agri-food products are renowned worldwide for their exceptional quality, safety, authenticity and rich culinary heritage. Produced according to some of the world's strictest standards, EU food and beverage products offer consumers a unique combination of tradition, craftsmanship and innovation.
Dedicated European Union Food Week at Coupang
Throughout the seven-day promotion, consumers can visit the dedicated European Union Food Week at Coupang, where they will find a comprehensive showroom featuring all promoted products, recommendations highlighting selected European specialities, and exclusive promotional coupons available on participating items.
The promotion also offers a simple and convenient discount mechanism. Products included in the campaign will display a discount indicator on the dedicated landing page. When customers add eligible products to their shopping cart, they will be prompted to apply the available coupon during checkout to receive the discounted price.
In addition to special offers, consumers will have the opportunity to learn more about the EU's recognised quality schemes. Featured products include those bearing the Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) labels, which guarantee the authenticity and geographical origin of products with a unique heritage and reputation. Consumers can also discover products carrying the EU Organic logo, which certifies compliance with strict environmental and sustainability standards throughout the production process.
Mark your calendars: 22-28 June 2026 - Don’t miss this chance to explore and savour the exceptional flavours of Europe, right from the comfort of your home on Coupang!
About the Campaign
The European Union Food Week at Coupang forms part of the broader "Colours by Europe. Tastes of Excellence." EU campaign, which aims to increase awareness of European agricultural products in South Korea and strengthen connections between European producers and Korean consumers.
The campaign promotes European agricultural products through a variety of retail, eCommerce, social media and HoReCa activities. It highlights the quality, safety, authenticity, sustainability and diversity that characterise food and beverage products from the European Union.
For more information: https://colours-by-europe.campaign.europa.eu/en
Instagram: @euagrifood_korea
The European Union (EU) is once again bringing a vibrant selection of premium food and beverage products to Coupang, Korea’s leading eCommerce platform, through the latest edition of the European Union Food Week, taking place online from 22 to 28 June 2026.
