News and events

On 7 October, the European Union’s More than European Food and Drinks, Savoring Stories campaign brought the Taste of Europe Challenge to Vanderbilt Hall® at Grand Central Terminal in New York City with a live culinary competition highlighting the quality of European products.

From coast-to-coast tastings and trade education to retail discovery and digital storytelling, the European Union’s More than European Food and Drinks, Savoring Stories campaign is bringing the quality, authenticity, safety and sustainability of European food & beverages across the United States

On 9–10 June, the More than European Food and Drinks, Savoring Stories campaign participated in Bar Convent Brooklyn (BCB), a leading North American trade event, connecting with bartenders, bar owners, and hospitality professionals to showcase European spirits and food products.

From May 16-19, the Savoring Stories campaign highlighted the diversity and quality of European food and drinks at the NRA Show in Chicago, inspiring industry professionals with products that elevate dishes and share authentic stories of origin.